Consumer Trends

Which foodservice segments are snagging the attention of Gen Z, the younger siblings of the much-ballyhooed millennials? Their spending power is rising, so how do you capture their attention? Read on to find out.

The QSR Plus subsegment continues to be a sweet spot, with chains such as In-N-Out Burger and Culver’s scoring well for made-to-order fare served at a value price.

Here’s how restaurants can promote value without focusing on price alone.