Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
Which chains take the cake late at night?
Diners flock to these 10 brands when nighttime snack attacks strike.
Consumer Trends
Consumer trends changing the menuing process
Making sure a dish is delicious and craveable is only a small part of the equation. Here’s a look at what menu-making teams need to consider today.
With predictions that meat, dairy, produce and other commodities are going to cost more in the next few months, should you raise menu prices to keep profits on track? Not the best solution, according to a report from American Express MarketBriefing. About one-third of consumers surveyed said they would decrease their visits to a restaurant if it raised prices.
The majority of Americans take a middle road when it comes to flavor experimentation. According to a survey published in Technomic’s American Express MarketBriefing, restaurant customers have a certain “zone of creativity” and will accept menu innovation within that “zone.” Items too far outside the zone may be rejected.