Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
The 10 most alluring LTOs in August
Consumers reveal which limited-time offers they are most likely to order based on the name and description.
Consumer Trends
5 chains winning the takeout game
Consumers rate the brands they see as the top players in takeout.
In the current economic climate, 61 percent of Americans see service as especially important and they are willing to spend 9 percent more when a company provides outstanding service, according to the American Express Global Customer Service Barometer. Similar results were found worldwide. Indian and Japanese consumers are ready to pay 11 percent and 10 percent more respectively for good service.
Bacon mania is about to reshape restaurants’ dessert and drink menus, but the dining world may yet be spared the likes of pork belly pie or bacon mojitos, suggests new research from Packaged Facts. The researcher attributes the bacon craze to consumers’ embrace of a “deep smoky flavor,” and predicts that’s the element likely to show up in treats and cocktails.
Snacking is good for you, according to the Chicago-based NPD Group. In its recent report titled “Snacking in America,” the market research company looked at Americans’ eating habits over a two-year period. The results suggest that the most health-conscious consumers snacked most often and chose from a wide variety of healthy snacks.