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Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

Breakfast: Waking up to bold flavors and healthy fare

 Jan. 24, 2013

In its report “The Breakfast Club: An Update on Morning Meal Trends,” Datassential unveils the top five fastest-growing breakfast items as yogurt, frittatas, oatmeal, burritos, and huevos rancheros. These trends, according to the report, reflect widespread sub-trends impacting the industry, especially at QSRs and mid-scale establishments.

Consumer Trends

Drink up

 Jul. 15, 2013

Smart operators are paying more attention to the beverage side of the menu. Today's customers crave more variety, innovation and flavor—in both alcoholic and non-alcoholic drinks. When concepts satisfy these cravings, they can build traffic, increase profits and stand out from the crowd.

Consumer Trends

Loyalty programs often overlook most loyal customers, study finds

By Kelly Killian on Mar. 31, 2014

Restaurant loyalty programs often have it all wrong. It’s not about wooing the hot new customer, it’s about loving the one you’re with.

Consumer Trends

10 trends trickling down from independents

By Patricia Cobe on Oct. 27, 2015

Consumers expect to try something they haven’t tasted before when they visit an independent restaurant, reported Technomic at its MenuMonitor conference.

Consumer Trends

Taco Bell Cantina's report card

By Kathleen Squires on Mar. 15, 2016

Cantina was designed as part of a growth plan geared toward capturing millennial consumers. It was important for Taco Bell to win back this audience.

Consumer Trends

Consumers' Choice Award-winning chains

By Restaurant Business Staff on Jan. 17, 2017

Technomic looks at consumers’ assessments of more than 60 attributes in order to determine the winners of its annual Chain Restaurant Consumers’ Choice Awards.

Consumer Trends

Fewer vegetarians and more meatless eaters mean menu repositioning

By Mary Chapman on May 25, 2017

Holistic approaches to health are increasingly driving meatless choices.

Consumer Trends

7 trends that will shape restaurants in 2018

By Winsight Staff on Oct. 27, 2017

As the restaurant business continues to meet hurdles and headwinds in the current year, these forces will steer the industry in the next.

Consumer Trends

Teens name their top 5 restaurant chains

By Peter Romeo on Apr. 11, 2018

The new heart throb: Chick-fil-A.

Consumer Trends

3 ways young consumers will change restaurants’ booze business

By Jill Failla on Dec. 13, 2016

Consumers between the ages of 21 and 34 are transforming the alcoholic beverage market at restaurants and bars. The new On-Premise Intelligence Report from Technomic and the Beverage Marketing Corp. shows how.

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