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Marketing

Restaurant marketing ideas and trends

Marketing

KFC Saucy Nuggets Dispensary treats fans to a higher flavor experience

 By Patricia Cobe on Apr. 15, 2024

On 4/20, Los Angeles residents are invited for free Saucy Nuggets and limited-edition merch to celebrate KFC’s newest menu addition.

Marketing

David Chang will no longer defend his ‘chili crunch’ trademark

 By Heather Lalley on Apr. 14, 2024

Following a week of outcry, the celebrity chef took to his podcast to apologize after his Momofuku restaurant and packaged goods company sent cease-and-desist letters to fellow makers of the spicy-crunchy condiment.

Marketing

Inside 7 Brew's no-frills loyalty program, where nearly every guest is a member

By Joe Guszkowski on Apr. 14, 2024

Thanks to a sign-up process that is baked into its operations, 92% of transactions at the fast-growing drive-thru coffee chain come from known guests.

Marketing

What makes a restaurant loyalty program stick?

By Joe Guszkowski on Apr. 12, 2024

We tried a bunch of loyalty programs—and talked to a few experts—to find out what works and what doesn’t in the growing field of loyalty.

Marketing

David Chang and the case of the chili crunch trademark

By Heather Lalley on Apr. 10, 2024

Marketing Bites: The celebrity chef is getting some less-than-positive press this week. Plus, Chipotle burritos don the green jacket and Wow Bao’s metaverse debut.

Marketing

How Chipotle is helping gamers get more Eddy Gordo on Tekken 8

By Lisa Jennings on Apr. 08, 2024

Chipotle knows its customers love gaming. The chain has a new partnership with Tekken 8, the latest version of the hugely popular fighting game franchise, which will be the title game in the Chipotle Challenger Series this year.

Marketing

KFC is making a bet on value

By Jonathan Maze on Apr. 08, 2024

The chicken chain introduced a new line of bundled meal options from $4.99 to $20, but not everything has a consistent price point nationwide, a nod to fast-food restaurants' complex relationship with value.

Marketing

Shake Shack wants a spring in its step

By Heather Lalley on Apr. 03, 2024

Marketing Bites: The burger chain is counting down to warmer weather, restaurants look to soften the Tax Day blow and Cava turns to TikTok for menu inspiration.

Marketing

James Beard Award finalist list shines spotlight on big- and small-town independents

By Patricia Cobe and Lisa Jennings on Apr. 03, 2024

Winners of the James Beard Foundation restaurant and chef awards will be named on June 10. Ruth Reichl was honored with the Lifetime Achievement Award and The LEE Initiative was named Humanitarian of the Year.

Marketing

Jersey Mike's annual Month of Giving generates $25M for charities

By Peter Romeo on Apr. 03, 2024

The record intake in March surpassed the sub sandwich chain's previous high mark by 19%.

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