Marketing

Restaurant marketing ideas and trends

Marketing

KFC Saucy Nuggets Dispensary treats fans to a higher flavor experience

On 4/20, Los Angeles residents are invited for free Saucy Nuggets and limited-edition merch to celebrate KFC’s newest menu addition.

Marketing

David Chang will no longer defend his ‘chili crunch’ trademark

Following a week of outcry, the celebrity chef took to his podcast to apologize after his Momofuku restaurant and packaged goods company sent cease-and-desist letters to fellow makers of the spicy-crunchy condiment.

Thanks to a sign-up process that is baked into its operations, 92% of transactions at the fast-growing drive-thru coffee chain come from known guests.

We tried a bunch of loyalty programs—and talked to a few experts—to find out what works and what doesn’t in the growing field of loyalty.

Marketing Bites: The celebrity chef is getting some less-than-positive press this week. Plus, Chipotle burritos don the green jacket and Wow Bao’s metaverse debut.

Chipotle knows its customers love gaming. The chain has a new partnership with Tekken 8, the latest version of the hugely popular fighting game franchise, which will be the title game in the Chipotle Challenger Series this year.

The chicken chain introduced a new line of bundled meal options from $4.99 to $20, but not everything has a consistent price point nationwide, a nod to fast-food restaurants' complex relationship with value.

Marketing Bites: The burger chain is counting down to warmer weather, restaurants look to soften the Tax Day blow and Cava turns to TikTok for menu inspiration.

Winners of the James Beard Foundation restaurant and chef awards will be named on June 10. Ruth Reichl was honored with the Lifetime Achievement Award and The LEE Initiative was named Humanitarian of the Year.

The record intake in March surpassed the sub sandwich chain's previous high mark by 19%.

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