The industry has been preoccupied with millennials, but in their wake is another demographic group that operators cannot afford to overlook. Members of Generation Z--consumers under age 23--are using foodservice more now than they have previously. While fast-food establishments are within the young consumers' price range, fast-casual and casual dining are turning their heads with the promise of tastier food and a better atmosphere.
They're also extremely tech-savvy, and that doesn't mean focus on a smartphone screen to the neglect of other devices. Gen Z consumers use internet and TV ito catch up on current events. Even with proliferation of restaurant apps, Members of that age cohort--which ranges as young as 10 years old in some assessments, and just ot 18 in others--tends to use restaurant websites to order food. Overall, it is the generation most likely to use technology to its advantage when choosing a dining location.
An opportunity to socialize is also prized. Gen Z is constantly connected to friends and family. Its members can lean toward restaurants where they can sit and eat together.
Many of the brands Gen Z customers visit the most often are locations that specialize in snacking occasions. Pinkberry, Ben & Jerry’s and Jamba Juice are the most visited foodservice locations by Gen Z consumers.
Source: Technomic's Consumer Brand Metrics Report
