Black Rifle aims for what it considers an underserved market—"anyone who loves America," Co-CEO Tom Davin told an industry conference early this year. Or "blue-collar, hardworking" people to whom "hipster coffee brands are not speaking." It appears to be working, as the omnichannel brand generated $23 million from its shops last year, up 91%.
| Location | San Antonio, Texas |
|---|---|
| 2022 Systemwide Sales ($000,000) | $22 |
| YOY Sales Change | 90.8% |
| 2022 U.S. Units | 26 |
| YOY Unit Change | 62.5% |
| Future 50 Year | 2023 |
| Franchising | Yes |
*Technomic estimate
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