Marketing

Restaurant marketing ideas and trends

How BurgerFi and Anthony's Coal Fired Pizza are generating menu buzz

By Patricia Cobe on Jan. 25, 2024

CMO Cindy Syracuse differentiates the brands through strategic menu promotions in the crowded burger and pizza segments.

Marketing

Be careful of the word ‘free’

By Heather Lalley on Jan. 24, 2024

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.

Marketing

Asian restaurants dominate Yelp’s 2024 Top 100 Places to Eat ranking

By Heather Lalley on Jan. 23, 2024

The list, which celebrates independents, is based on Yelp ratings, number of reviews and more. Vegetarian Latin restaurant Tumerico in Tucson, Ariz., took the No. 1 spot.

Marketing

Melting Pot dips into the direct-to-consumer market

By Peter Romeo on Jan. 19, 2024

The fondue chain is selling do-it-yourself meal kits through a partnership with Omaha Steaks.

Marketing

How Lettuce Entertain You created its new app

By Heather Lalley on Jan. 17, 2024

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Marketing

How the Famous Toastery Bowl came to be

By Heather Lalley on Jan. 10, 2024

Marketing Bites: With six weeks’ lead time, the regional breakfast-and-lunch chain pulled off the title sponsorship of a nationally televised college bowl game.

Marketing

How popular diets have rewritten restaurant menus

By Peter Romeo on Jan. 09, 2024

Restaurant Rewind: Chances are the weight-loss schemes currently in vogue won't come close to having the influence one fad had 25 years ago.

Marketing

Restaurants tackle the month of ‘no’

By Heather Lalley on Jan. 03, 2024

Marketing Bites: It’s January, a.k.a Dry January, Veganuary, Resolution Season, and restaurants are looking for ways to get virtuous consumers to keep spending money.

Marketing