Marketing

Restaurant marketing ideas and trends

Marketing

Restaurant chains push holiday deals

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

Marketing

In 2023, nostalgia, loyalty and value took center stage in restaurant marketing

When it came to restaurant marketing this year, operators found success by tapping into childhood memories, boosting loyalty and playing up deals.

McDonald’s Squishmallow Happy Meal will be available in restaurants nationwide, beginning Dec. 26.

Marketing Bites: Crumbl launches a “Wonka” themed cookie. TGI Fridays and O’Charley’s focus on value. And Scooter’s Coffee donates to nonprofit Reading is Fundamental.

Marketing Bites: Pizza Hut says thank you to delivery drivers, Wingstop launches a card game and Shoney’s celebrates National Free Hot Fudge Cake Day.

The pizza chain is giving out $500,000 worth of grants to communities for snow plowing services this season.

Marketing Bites: McDonald’s has teamed up with Kerwin Frost to launch new limited edition adult happy meals. Dunkin’ and Martha Stewart launch martini glasses. And Kura Sushi introduces a new Bikkura Pon prize collection

Also, new merch includes a line of mystery tee-shirts designed by celebrated artists.

The cookie chain unveiled a brand refresh this week that goes big on the pink and features a simplified logo that does away with the word “cookies.”

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

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