Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell shows off its 2024 marketing calendar

The fast-food Mexican chain is releasing a wide array of menu items this year, including a new Cantina Chicken Menu and a taco made from Salt & Straw ice cream.

Marketing

Taco Bell plucks a trio of young chefs to reimagine the Crunchwrap

The Mexican fast-food chain launched a program to spotlight emerging chefs. The first group will develop a new type of the Crunchwrap Supreme.

Marketing Bites: Chains are consoling those who’ve recently been dumped, as well as offering to do the breaking up on behalf of their customers.

The owner of The Weather Channel had sought $100 million from the fast-food giant over ad spending, but a judge dismissed the case on free speech grounds.

BK’s Royal Perks members can submit their spin on the signature burger for the chance to win a million-dollar prize.

Advice Guy: Interacting with an anonymous critic invokes the same advice I would give to someone who encounters a fearsome predator in the wild: Don’t make any sudden or unpredictable moves.

Working Lunch: The situation could draw fire to the industry, yet even the involved brands may not be aware of their vulnerability.

Marketing Bites: For some brands, it’s the biggest day of the year. And one Chicago operator is partnering with a cannabis company for some very special wing sauce.

The distributor announced a deal this week to co-brand items from its in-house Sweet Encore dessert line with the Hershey name.

Size matters when it comes to listing calorie counts, as customers may be more likely to choose a menu item when nutrition info is printed in a larger typeface.

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