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virtual kitchen

Financing

A look at the future of virtual restaurant brands

 By Jonathan Maze on Apr. 17, 2024

A Deeper Dive: Robbie Earl, co-founder of MrBeast Burger operator Virtual Dining Concepts, joins the podcast to discuss the digital-only brands.

Emerging Brands

MrBeast Burger owner Virtual Dining Concepts acquires Man Vs Fries

 By Joe Guszkowski on Mar. 18, 2024

The fry-centric virtual restaurant brand has nearly tripled in size since the acquisition thanks to partnerships with Mexican chains such as On the Border and Monterey’s Little Mexico.

Emerging Brands

C3 CEO Sam Nazarian acquires Kitchen United's ghost kitchens

By Joe Guszkowski on Mar. 14, 2024

The properties will become part of a new digital restaurant company called Everybody Eats that will include C3 and Nextbite.

Technology

The owner of MrBeast Burger launches a TikTok concept

By Joe Guszkowski on Feb. 09, 2024

Creators’ Kitchen as Seen on TikTok will offer dishes that go viral on the app, like baked feta pasta. It is Virtual Dining Concepts’ second attempt at a TikTok-themed brand.

Operations

How Gregg Majewski plans to change the reputation of virtual restaurant brands

By Lisa Jennings on Jan. 18, 2024

His portfolio company Craveworthy Brands is rolling out a new model to bring virtual brand revenue to its brick-and-mortar family of restaurants.

Technology

Salted raises $14M to expand Moonbowls, other delivery brands

By Joe Guszkowski on Oct. 18, 2023

The company plans to double its unit count by the end of next year and also has an acquisition up its sleeve.

Technology

Virtual brands' next act: Diversification

By Joe Guszkowski on Oct. 11, 2023

Tech Check: As delivery slows, some digitally focused restaurant companies are branching into meal kits, groceries and even airplane food.

Technology

C3 to serve food on XO private jets

By Joe Guszkowski on Oct. 11, 2023

The digital restaurant company will be the exclusive foodservice provider for some XO flights, offering travelers seven brands to choose from.

Emerging Brands

Marc Lore's Wonder is reinventing the meal

By Joe Guszkowski on Sep. 07, 2023

After conquering e-commerce, the serial entrepreneur set out to fix food delivery. He created a new kind of restaurant in the process.

Financing

At Red Robin, dine-in thrives while delivery dives

By Joe Guszkowski on Aug. 17, 2023

Price-conscious guests and the loss of MrBeast Burger took a bite out of delivery sales. But the chain is more focused on the dining room, anyway.

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