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Marketing

Restaurant marketing ideas and trends

Marketing

How restaurants are amplifying their brands via music festivals

 By Lisa White on Jul. 07, 2017

A loudspeaker isn’t the only way they’re getting brand messages across.

Marketing

The Feltenstein Formula for better social media

 By Steve Holtz on May 30, 2013

In the mind of marketing consultant Tom Feltenstein, branding is how your brand makes people feel about themselves.

Marketing

One-to-one marketing plus 4 more tech trends from RLC

By Sara Rush Wirth on Mar. 30, 2015

While “millennial” was one of the top buzzwords of the Restaurant Leadership Conference last week, much of the conversation revolved around how this demographic interacts with brands—which means technology.

Marketing

Carrabba’s gives away 1 million products in new promotion

By Kelsey Squire on Jan. 14, 2016

Discounting is also on the menu at the casual-dining chain.

Marketing

Capitalizing on Friendsgiving

By Jackson Lewis on Nov. 18, 2016

The made-up holiday offers an opportunity to serve the Thanksgiving crowd before their traditional turkey dinner. Here's how seven restaurant operations are capitalizing on the opportunity.

Marketing

What to know before partnering with a web star

By Lisa White on Sep. 14, 2017

Just Salad shares what it’s figured out about the art of this growing practice.

Marketing

Google adds wait times to restaurant search results

By Peter Romeo on Nov. 08, 2017

A new search feature will also recommend better times to drop in.

Marketing

Tasting menus dominate at restaurants newly named to AAA’s Five Diamond list

By Heather Lalley on Feb. 27, 2018

To earn the Five Diamond rating, AAA says restaurants must excel in all areas—food, service, decor and more.

Marketing

This week's restaurant nightmares: Real or fake?

By Peter Romeo on Apr. 24, 2018

Some of the industry's biggest names were smeared this week by developments that seemed too far-out to be true. That's because they weren't. Except for those court developments.

Marketing

This week’s restaurant nightmares: Speaking sans thinking

By Peter Romeo on Jul. 26, 2017

The difference between a breakthrough idea and a really, really bad one is often how much thought is given to the possible fallout. If you doubt that rule of physics, read on.

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