Marketing

Restaurant marketing ideas and trends

Marketing

Mastering social media’s new tools

As social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in ever-more personal ways.

Marketing

Quaker Steak & Lube tries a Tuesday traffic booster

The casual chain has added a $10 Tuesdays deal.

The chain reminds its Twitter followers that its rival still has some frozen burgers.

The difference between a breakthrough idea and a really, really bad one is often how much thought is given to the possible fallout. If you doubt that rule of physics, read on.

The humble online blog has been a staple of many restaurants’ websites for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it’s a bit different than its elders. You can post photos, text and videos like with any other blog platform, but it also has a secret weapon that is catching the attention of restaurant operators: community. On Tumblr, no blog is an island.

Operators are willing to give freebies to help foster that bond and technology is making it easier to target offers through loyalty programs and apps.

The industry isn’t letting a golden marketing opportunity pass it by.

Gift card sales are expected to climb this year. A new channel getting restaurants' attention is social media, where social gifting—sending someone a credit for a coffee or other gift via social media—is still a new phenomenon. Is it right for restaurants?

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy's learned this year.

Wendy’s is just one of the restaurant brands angling to boost digital business.

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