Heather Lalley
Managing editor
Articles by
Heather Lalley
Page 4Marketing
How the Famous Toastery Bowl came to be
Marketing Bites: With six weeks’ lead time, the regional breakfast-and-lunch chain pulled off the title sponsorship of a nationally televised college bowl game.
Marketing
Restaurants tackle the month of ‘no’
Marketing Bites: It’s January, a.k.a Dry January, Veganuary, Resolution Season, and restaurants are looking for ways to get virtuous consumers to keep spending money.