Heather Lalley
Managing editor
Articles by
Heather Lalley
Page 2Financing
Revamped loyalty program drives sales at Potbelly
The sandwich chain said its fast-growing digital business is shifting customers away from third-party channels, with loyalty membership growing nearly 90% during the fourth quarter.
Marketing
Restaurants circle Pi Day on their marketing calendars
Marketing Bites: Operators gear up for 3.14 with deals. Plus, how one daytime dining chain is marking International Women’s Day.